What we found for a professional services firm
They were completely invisible on Google for their single most valuable search term. Every one of their main competitors appeared in the top results while they did not.
We found a single line of misconfigured code was actively blocking pages from being indexed by Google at all, and they had no idea it was there.
We also identified around 20 high-value searches their competitors were winning every day that they were not even in the running for.
Every issue was fixable. They just never knew it was costing them.
